NFL pros need them, professional performers need them; there’s no reason that a successful (or not-yet-successful) business owner wouldn’t need a coach. Chances are, you’re in business because you love what you do – but that doesn’t necessarily mean you have a head for business (or if you do, that you couldn’t use an extra one now and then). Here are a few reasons my clients have turned to a business coach to propel their success:
1. Make more money!
Well, obviously. Every business owner wants to make more money, and guess what? A good business coach will help you do just that. Every good coach, whether it be in sports or business, has a process. Find your coach. Find your strategy. A business coach will teach you how to turn your business around and how to take it to the next level. Got your hands in lots of different projects? What a business coach will teach you will apply not just to one business, but to all your businesses. You hire one coach, then you cash in.
2. You’ll finally have someone who will hold you accountable.
Business ownership can be lonely. You’re the boss, and that comes with a lot of responsibility, but little accountability. A business coach will keep you accountable for your business and what you should be doing to grow it. He will be there to guide you each step of the way, while you put what you learn into practice.
3. You can find the right people for your organization.
Your staff is everything. A business coach will help you find the right people for you and your business. He or she will let you in on the secrets of recruiting and attracting the right people.
4. You can’t escape self-assessment.
Coaches will help you identify your business strengths and weaknesses and will provide candid feedback. Objective truth and caring and competent input is vital to your growth as a leader and an individual.
5. You’ll learn how to make your ideas a reality.
You have a dream, and business coaches have one goal: to turn your dreams into a reality. Although you may have many brilliant ideas for your company, sometimes it’s hard to know where to start and what to tackle first. Business coaches will teach you to be strategic, assess whether your ideas are realistic and help you execute your vision.
6. You’ll gain a needed confidante.
When you run your own company, it’s often hard to talk to people about your true concerns. Life partners, employees, peers and friends don’t “get it” for different reasons. At the same time, there’s a lot of noise in your head and around you. A business coach can provide that confidential, quiet space to focus , problem-solve and prioritize the challenges you face. A business coach is like a silent partner – a partner who has a financial interest in the business, but lets you keep the rewards.
7. You’ll gain tools, knowledge and network.
Everyone seems to have great ideas, but to realize great ideas you need to have access to key individuals with different areas of expertise. Your coach will advise you and assist you while also linking you with other professionals and organizations that can help your business get off the ground.
8. You’ve got a full-time motivator.
What inspired your business in the first place? A great business coach will help you reignite and maintain your passion. This is necessary to fuel your motivation to continue to take your business to the next level and inspire you to want to continue to learn and improve yourself.
9. You’ll get direction on marketing and selling your product.
You have the ideal product, but as a result of advertising and marketing nothing is happening. A business coach will show you how to market your product and how to find the right target market. With the right audience you can market your products and/or services correctly.
10. You’ve got a shoulder to cry on.
As we said before, it is lonely at the top. You need someone who can answer your questions on all parts of your business and with whom you can bounce ideas and get valuable instructions and an out-of-the-box perspective. Simply having someone with whom you can talk and confide in is priceless.
I get it. Running a business is a tough thing, and in my experience, it’s nearly impossible to do successfully alone. You need the support of friends, family and colleagues. And throughout my career, I’ve learned that a coach is also a must.
The bottom line: hiring a life and business coach will take your business to the next level. To learn more, contact me at Penn@pennultimateconsulting.com
